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ATPM 3.02
February 1997





Wishful Thinking

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Wishful Thinking

by Domenico Bettinelli, Jr.,

Here's an idea for an ad campaign, but it's not necessarily for Apple. In fact it's a reply to those "Intel Inside" ads. You know, the ones that claim its the Intel chip that allows your computer to have an "Internet link." (As if they invented the Net). Well I was thinking Motorola and IBM need a new PowerPC promotion, so how about:

"PowerPC. It's the Power to Be..."

That line could stand alone or could be added to with one or some of the following in different ads:

"It's the Power to Be Connected." (Ad shows some Internet connectivity... We can play that game too, Intel). "It's the Power to Be Creative." (Ad agency, grpahic design, etc.)
"It's the Power to Be Productive." (Business applications)
"It's the Power to Be Inquiring." (Science, Engineering)
"It's the Power to Be Faster." (Comparisons to Pentiums, etc.)

...and so on.

Then Apple and the clone makers and anyone else who begins using PowerPC chips for their computers (AKA the PowerPC Reference Platform) could add the logo to their computers and the advertisements.

I'm no advertising genius and I'm no graphic artist, but I'm sure it wouldn't be too hard to take this idea and expand on it. Are you listening Apple/Motorola/IBM?

Perhaps Apple has been reading our Wishful Thinking section. They recently announced a contest where Mac users can suggest ideas for advertisements. Check out Apple's Dreams Contest page at

[apple graphic] Wishful Thinking is a space for Mac enthusiasts who know exactly what Apple's advertising should be. Did you come up with a great advertising tag line? Have you had a Mac campaign stewing in the back of your mind for a year now? Send your ideas, or your art, to

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