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ATPM 4.09
September 1998




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Wishful Thinking

by Ed Faulkner,

Hello Again

Recall in your memory the techno-pop song from 1984 by the Cars called “Hello Again.” Got it? It starts off with an over-sampled “Helllloooo”. A pause. Then, “Hello Again”, immediately followed by quick keyboard licks and the song is off...

Now, imagine the song as the soundtrack for an iMac ad:

“Helllllloooo” «Image dissolves into» “Hellllloooo Again”

[hellowish graphic]

«quick keyboards/music»

Quick images of the iMac with people using it having fun, getting on the Internet, using Office 98, using Quicken 98; flashes of a kid installing the system. All synchronized to the beat.

A retro song to bring the tie back to 1984, but with a great beat to reflect the fun and excitement of the iMac.

[apple graphic] Wishful Thinking is a space for Mac enthusiasts who know exactly what Apple’s advertising should be. Did you come up with a great advertising tag line? Have you had a Mac campaign stewing in the back of your mind for a year now? Send your ideas, or your art,

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