Wishful Thinking
Hello Again
Recall in your memory the techno-pop song from 1984 by the Cars called “Hello Again.” Got it? It starts off with an over-sampled “Helllloooo”. A pause. Then, “Hello Again”, immediately followed by quick keyboard licks and the song is off...
Now, imagine the song as the soundtrack for an iMac ad:
| “Helllllloooo” | «Image dissolves into» | “Hellllloooo Again” |
![[hellowish graphic]](images/hellowish.gif)
«quick keyboards/music»
Quick images of the iMac with people using it having fun, getting on the Internet, using Office 98, using Quicken 98; flashes of a kid installing the system. All synchronized to the beat.
A retro song to bring the tie back to 1984, but with a great beat to reflect the fun and excitement of the iMac.
![[apple graphic]](../images/apple.gif){kind=small}
Wishful Thinking is a space for Mac enthusiasts who know exactly what Apple’s advertising should be. Did you come up with a great advertising tag line? Have you had a Mac campaign stewing in the back of your mind for a year now? Send your ideas, or your art, toeditor@atpm.com
Also in This Series
- Hello Again · September 1998
- Side-by-Side iMac Demo · August 1998
- Think Different Misses the Mark · April 1998
- Wishful Thinking · August 1997
- Wishful Thinking · July 1997
- Wishful Thinking · June 1997
- Wishful Thinking · March 1997
- Wishful Thinking · February 1997
- Wishful Thinking · January 1997
- Complete Archive
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