Skip to Content
Skip to Table of Contents

← Previous Article Next Article →

ATPM 3.03
March 1997



How To


Wishful Thinking

Download ATPM 3.03

Choose a format:

Wishful Thinking

by Scott Hennessy,

Visualize this:

A young couple is at the baby doctor and are handed the sonogram of there child. The wife turns to her husband and says, "I wish your parents could see this." The scene changes and there is the husband scanning in the sonogram on a apple scanner, on a power mac, and sends it out on the net via Cyberdog.

The scene now changes to an older couple (grandparents) sitting in front of their Mac, and up comes the sonogram with a voice message attached saying, "Here is your grandchild." A voice-over now says, "With a Mac there is no gap."

This commerical is based on my experience when my wife and I had our first sonogram, and I wanted my parents to see it in Arizona.

[apple graphic] Wishful Thinking is a space for Mac enthusiasts who know exactly what Apple's advertising should be. Did you come up with a great advertising tag line? Have you had a Mac campaign stewing in the back of your mind for a year now? Send your ideas, or your art, to

Also in This Series

Reader Comments (0)

Add A Comment

 E-mail me new comments on this article