Welcome to the eleventh holiday issue of ATPM! As we escalade our second decade of publication, we bring you this special holiday release of your favorite monthly Internet magazine. In this column, we will visit ATPM holidays past, present, and future. No Jacob Marley to keep us up late, but a splendid holiday spirit of hope to visit us as we begin our December issue.
This month, we begin in years gone by. Filtered through the passing of time, we look back fondly on holidays of yore, the mystery and magic of the Macintosh, and the early days of your favorite Internet monthly magazine.
Dr. Gil Amelio, Apple’s CEO and Ellen Hancock, an IBM veteran and Apple’s Chief Technology Officer, were in search of a new foundation for the next generation Mac OS, then called OS 8. It was the era of the first Power Macs, modems, eWorld, and Claris software. The Macintosh was hemorrhaging market share, and the company faced financial loses in the hundreds of millions of dollars.
Wall Street was expecting a takeover of the company at a garage sale price, and the word “beleaguered” prefixed almost every press mention of the corporate name. No matter the challenges faced by the Cupertino-based company, Dr. Amelio remained steadfast in his conviction Apple would remain an independent company. Seven months later, Steve Jobs replaced him as (i)CEO of the company. Our December 1996 issue looked at the state of the Mac as a new era in Macintosh computing was about to dawn.
Apple’s share price was trading at near-record highs. The previous year’s release of the Bondi blue iMac had reshaped not only Apple Computer, but the PC industry as well. Becoming the most successful personal computer of its time, the Bondi blue all-in-one iMac and its candy-colored successor brought about a revolution in PC design. The beige box began to disappear from most PC lines and USB, a technology developed by Intel and brought to popularity by the iMac, had become the industry standard for peripheral connectivity.
Within a year, Apple’s share price would plummet overnight when the company’s overly optimistic sales forecasts were not matched by reality. But in December 1999, the Mac world had a renewed confidence, and many Mac users celebrated a return to normalcy. Apple Computer was no longer in danger, and the term “beleaguered” had finally been divorced by the press from the company’s name.
Apple had recently released its first PowerBook with a slot-loading DVD-R drive, the iBook was offered with a new entry-level model priced at $999, and the iPod was quickly becoming a sales phenomenon within the Macintosh community. Apple was positioning itself for one of the greatest periods of change and growth in the company’s history and had recently opened its 50th retail store.
Apple’s share price is again trading at near-record highs following two very strong years of sales and earnings growth. Revenue and earnings are at all-time highs for the Mac and iPod maker. The company has no long-term debt and more than $8 billion in cash on hand. The company has defied the dire prognostications of Wall Street analysts and industry pundits, who for years suggested Apple Computer would fade into oblivion and live on only in the pages of history.
Turning conventional wisdom upside down, Apple Computer has returned to a place of glory as one of the most successful PC companies in the world and is again respected as an innovative force and technology leader in the New Economy.
Throughout the years, ATPM has continued to chronicle the “personal computing experience.” Our efforts began at a very challenging time for Apple and the Macintosh community, and we have been with you through all of the travails and triumphs. We remain one of the longest-running Macintosh-based publications still in active circulation, and we look forward to being with you in the years to come.
The Mac’s once moribund market share has reached ten percent in the US and close to four percent worldwide. Apple has completed its product transition to the Intel architecture, and the company is revamping and updating its retail stores.
Despite increasing competition, the popular iPod in its many forms and varieties maintains its market dominance and has become not only the best known consumer product in the world, but it has also transformed the manner in which entertainment content is distributed to consumers around the globe. Our December 2008 issue focuses on Apple’s award-winning digital hub and wireless home solutions.
Our December Issue
Before we end our visit to the past, the present, and the future, we invite you to enjoy the eleventh holiday release of About This Particular Macintosh. We’d like to also include you among our writers and editors. If you’re a Mac enthusiast with a desire to share your skills and insights with the greater Macintosh community, please contact our managing editor. Our December issue includes:
About This Particular Web Site
ATPW is back, with a wide selection of tractors, toilets, Web browsers, sudoku, and home improvement projects for you to explore.
About This Particular Outliner
This month’s outliner column wraps up TAO and OmniOutliner and proposes a couple new projects for the outliner community.
Segments: Living The Wireless Life
Six years ago, it was all just a bunch of hype. In this month’s Segments, Johann Campbell investigates how much progress the technology companies have made since.
How To: PhotoBooth: A Quick How-To
With the new iMac G5 bearing Apple’s first embedded camera, Apple also issued the new PhotoBooth software to take advantage of it. Tom Bridge test drove it and has a few tips for those who get to play with this little gem.
How To: Serving Up Some Tunes, Part 2
What’s the point of setting up a music server if it’s inconvenient to use? Here’s Sylvester Roque’s first attempt at solving some common problems.
Desktop Pictures: Wyoming
Christopher Turner shares some stunning views of the Grand Tetons and Yellowstone National Park, as well as what an American bison looks like up close and personal. These photos were shot in June 2005.
Cortland and Angie visit the shop’s storeroom to check out the iMaximum, where Angie learns of a surprise, then gives Cortland a surprise! Meanwhile, the Evil Geniuses’ creation turns on them, and Cortland and Angie are busted for overhearing Silvio’s sinister plan.
Review: Docktopus 1.0.1
Part neat hack, part cool portal application, Docktopus is an enhancement for your Dock.
Griffin Technology’s iFM is absolutely fabulous at its primary purpose—receiving radio broadcasts. This redeeming factor only barely makes up for its other shortcomings.
Review: Serious Editing in iPhoto 5 (eBook)
Eric Blair samples a collection of recipes for creative tasks and effects using iPhoto.
Review: The TCP/IP Guide (book)
In our demanding and fast-paced world of immediate information gratification, there’s no substitute yet for a well-designed printed resource such as Charles M. Kozierok’s TCP/IP Guide offered by No Starch Press.
Review: X-Arcade Trackball Mouse
The X-Arcade Trackball’s sturdy construction, solid trackball movement, and large arcade buttons bring new life to arcade classics and even make mouse-compatible Mac games more fun.