Mac About Town
Dear Steve: Hurry Up and Slow Down!
Let’s all ’fess up right from the beginning, shall we? You’ve drooled over the latest and greatest that Steve Jobs and the happy computer elves at Apple have dreamed up. You’ve gone back to the Apple store and looked. You’ve visited Apple.com, you’ve read the reviews and, finally, you have decided to pull the trigger and “get it.”
Because you are a savvy shopper and a well-informed citizen of the digital age, you know that the clock is ticking as the smiling sales person hands you the bag or the DHL truck pulls away from your curb. You know that your gleaming, perfect, latest “whatzit” has already been rendered old news by the next-generation product that is already in the product replacement line of the merry band in Cupertino. So, regardless of how delighted you are with your new purchase, somewhere deep in your unconscious is the niggling knowledge that you won’t be happy forever. Your unease can be heightened, of course, depending on how deep in the product life cycle you gave in.
In the past year I’ve lived at both ends of the spectrum. Last fall I bought a new MacBook Pro Core Duo through my office, fully aware of the rumors of the coming Core 2 Duos. I calculated that I could live without the bump in speed so, three weeks before the change was announced, I made the move. Initially, it looked as if it had been the right call. That is, until it was revealed that the new laptops could be upgraded to 802.11n but my “old” MacBook Pro was out of luck. Don’t remember seeing that consideration in any of the info I read!
Life is strange, however, and a few months later I found myself moving up to a new office. Because of the ability of running Windows on a Mac, the IT folks gave me permission to select a MacBook Pro for my personal computer. This time I waited. The result was that the day after the new generation of LED MacBook Pro’s was announced, I placed my order.
The truth is that the smug look on my face (illuminated by the glow of a bright LED screen) is the result of forces totally outside my own control. I needed a computer when I needed a computer. One time I was at the end of the cycle and the next at the beginning. The current rate of cycling means that, in Apple’s case at least, you will have about 6–8 months of having the “new toy” but will then rejoin the majority of us with “last year’s” model. As long as Apple continues to push the envelope and bring out the latest, there’s no other way for it to be.
As an Apple “fan-boy,” I’m willing to live with the pain.
So…do I buy the iPhone now or wait for 2.0? 2.1? Steve, call me!
Also in This Series
- What a Ride! And It Ain’t Over Yet! · May 2012
- Life in a Post-Apple World? · March 2009
- When Worlds Collide · January 2009
- What’s a Guy to Do? · December 2008
- A Midsummer Night’s Mare (a comedy in multiple acts) · August 2008
- How Did I End Up Here? · January 2008
- Visions of Sugar Plums · December 2007
- Dear Steve: Hurry Up and Slow Down! · July 2007
- Who’s Got Your Back? · April 2007
- Complete Archive